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Advantages of Outdoor Signage 

Billboards, Vehicle Wraps, Wallscapes, and more!

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With Colorado being one of the fastest growing states in the United States, it presents advertisers with a unique opportunity to tap into a rapidly growing market.  Reaching that ever expanding market is more accessible now than ever. Outdoor advertising is becoming increasingly common in everyday life and has the power to increase brand exposure. Formerly a luxury reserved for large corporations and organizations, outdoor advertising is now available and more economical for small businesses and lone practitioners than ever before. But without any guidance on what the differences in signage are, it can be difficult for companies to know where to even begin. 

The most obvious outdoor advertising is billboards. They’re large displays designed to capture attention and are available in both static and digital formats. Unlike digital ads that can be blocked, skipped or ignored, billboards are a fixture in the physical environment. The broad reach of billboards is highly effective for building strong brand recall, positive impressions, and repetitive exposure. Typically, they are most effective in high-traffic environments like highways, or cities to offer maximum visibility. 

Retail and mall advertising is commonly found in shopping malls intended to engage shoppers as they navigate or browse the area. It is a practice that can be traced back to early Greek and Roman civilizations; even they were carving their services into stone and terra cotta. Now, the focus has shifted toward channel letter signs, blade signs, and window graphics. Some of the greatest advantages of retail signage are that it drives foot traffic, builds brand loyalty, and increases professional credibility. Illuminated signs, monument signs, and channel letters can significantly extend the reach of your business far beyond business hours. These can be custom tailored in size, color and design to match each brand’s unique identity. Lighted signage is built with highly resistant materials and able to withstand years of exposure to the elements. Combine this with the life expectancy of LED bulbs being approximately fifty-thousand hours, the maintenance on them is low.

Street furniture advertising can be found on bus shelters, kiosks, and benches. This is meant to capture attention in pedestrian-heavy areas. These areas can be ideal for local branding where people often pause, walk or wait. The extended dwell times make for better message retention and cost-effectiveness compared to traditional billboards. Their eye-level visibility additionally allows them to create a more intimate and natural interaction with consumers. 

Vehicle and Transit advertising is incredibly valuable and a growing industry in regards to wraps and decals. Advertising on vehicles allows brands to engage consumers in motion and can be invaluable at showcasing services and increasing brand awareness. For companies that offer mobile services, this has the lowest cost per visual impression compared to other advertising mediums. Commuters typically have limited distractions while driving or riding public transportation, making them receptive to surrounding media. Vehicle wraps are becoming increasingly more popular among influencers and the availability of unique colors and possible designs is nearly endless.

Wallscapes and murals are an incredible and unique way for a brand to stand out. These displays are perfect for brands wanting to make a statement that can be eye-catching, exciting and strategically localized into becoming a landmark for locals and tourists alike. They are a phenomenal way to provide visibility in areas where attention is currency. Their size and impact can be unmatched when compared to traditional advertising practices that are limited by billboard space or zoning laws. Vinyl wallscapes are the most common format as they are able to go up quickly, hold their color in sun and weather, and come down cleanly if or when the ad campaign ends.

IMS Printing & Signs is here to help businesses, non-profits, and individuals reach their goals by offering a wide range of services to assist in building awareness and capture local, regional, and national audiences. IMS is equipped to help you every step of the way from design, to production, to installation. Whether you have a specific marketing goal or need assistance in designing a logo, your identity and goals are important to us and we’re here to help you reach them!  To find out more about outdoor signage and what would work best for your brand, explore our website and contact one of our designers today!